First and foremost, it's essential to understand the value of email marketing. In today's digital age, email is still a primary form of communication for many people. Research shows that the average person checks their email at least once daily, if not more. Utilizing this makes it an excellent way for artists to stay in touch with their audience and promote their work.
"The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027"
One of the key benefits of email marketing is that it allows you to reach a specific audience. Unlike social media, where a fraction may only see your followers' posts, an email will enable you to send targeted messages directly to those who have opted in to receive them. In addition, using email means that you can be confident that your messages are being seen by people interested in your work.
How do you go about building a successful email marketing list for artists? Here are some tips to get you started:
Offer value: For people to want to sign up for your email list, they need to see the value in it. The value could be exclusive content, discounts on your work, or behind-the-scenes glimpses into your creative process. Whatever it is, make sure it's something that your audience will find valuable.
Make it easy to sign up: Make sure that it's easy for people to sign up for your email list. Simplicity could be as simple as adding a sign-up form to your website or social media profiles. Consider offering a freebie, such as a print or digital download, in exchange for an email address.
Use opt-in forms: To comply with privacy laws and best practices, you must use them for your email list. Privacy laws and best practices mean that people must actively choose to sign up for your emails rather than being automatically added to your list. Opt-in forms help ensure that you're only sending emails to people who want to receive them.
Segment your list: As your email list grows, it can be helpful to segment it into different groups. Segments could include separating your inventory by location, interests, or other factors. Segmenting your list allows you to send more targeted and relevant emails to your subscribers.
Be consistent: It's essential to be compatible with your email marketing efforts. Consistency could mean sending regular newsletters or updates to your list or staying in touch regularly. Consistency helps keep your audience engaged and ensures they don't forget about you.
According to Pathwire research, 84 percent of consumers say they check their emails at least once a day. That provides great opportunities to get your company or brand in front of a lot of people.
Use a professional email marketing service: To make the most of your email marketing efforts, it's a good idea to use a professional email marketing service. These services provide tools and resources for creating and sending emails and tracking your campaigns' success. Some popular options include Mailchimp and Constant Contact.